Giovanni
Arias
Not just a creative.
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What I Do
I help brands grow revenue through bold storytelling, data‑driven campaigns, and teams energized around purpose.
Direct Mail and Digital Fundraising
2023 - Present
Brand and Web Design
2022
Brand and Web Design
2023 - Present
Direct Mail and Digital Fundraising
2023 - Present
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Brand and Web Design
2025
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End of Year Campaign
2025
Direct Mail and Digital Fundraising
2023 - Present
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Direct Mail and Digital Fundraising
2023 - Present
Direct Mail and Digital Fundraising
2023 - Present
Brand and Web Design
2022
Brand and Web Design
2023 - Present
Direct Mail and Digital Fundraising
2023 - Present
Brand and Web Design
2025
End of Year Campaign
2025
Direct Mail and Digital Fundraising
2023 - Present
Direct Mail and Digital Fundraising
2023 - Present
View Results.
My philosophy
I lead the Creative Director team at Masterworks — the largest, most innovative fundraising agency serving faith-based organizations in the U.S.
Whether I’m building a cross-channel acquisition campaign, a 7-day donor journey, or a full brand refresh, my goal is always the same: to move hearts and inspire action. I believe strategy is essential. Storytelling is sacred. And creativity is how we love people well in a noisy world.
My secret sauce: being data-obsessed.
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WhAT SETS ME APART
Growth focused. Storytelling that converts. Bold digital ideas rooted in performance.
"Engaging and effective creative process. Drove consumer/donor centric thinking before diving into tactics. Giovanni drives up the altitude which is key."
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About Giovanni
Strategy-first creative for brands with purpose.
Good creative should do more than just look good—it should work. Over the past 7+ years, I’ve helped some of the world’s most purpose-driven brands raise millions, build trust with their audiences, and grow with confidence.
At Masterworks, I lead a team of strategists, designers, and copywriters, helping nonprofits cut through the noise with clarity, empathy, and results.
I’ve mastered the art of momentum. In 2-3-day design sprints, I lead cross-functional teams from whiteboard to rollout — delivering full rebrands, websites, or content campaigns without the drag.
What I'm Skilled At
Creative direction & campaign strategy
I help brands define their creative vision and translate it into performance-ready campaigns. From strategic planning to hands-on direction, I bring deep experience in leading brand moments across digital, print, and experiential channels.
Sprint-based creative systems
I specialize in 2–3-day design sprints modeled after Google Ventures — rapid alignment sessions where teams go from problem to prototype fast. It’s how I’ve led rebrands, web builds, and 90-day campaigns with clarity and momentum.
Performance-driven digital media
I bring a unique mix of creative and data thinking to drive conversions across email, paid media, web, and more. My campaigns have generated 7-figure returns and helped brands turn passive audiences into active supporters.
Cross-channel storytelling
From mission-driven narratives to product-driven copy, I shape stories that resonate — across formats and platforms. Whether it’s a video, lead magnet, or carousel, I align creative with business goals to move audiences.
Brand & Experience Leadership
I lead high-performing creative teams, scale revenue through brand clarity, and help organizations go from scrappy to strategic. As a senior creative, I thrive in the overlap between vision, systems, and execution.
Testimonials
What my clients and references are saying
"What a fantastic visit with Gee! We are excited about moving ideas to action. Thank you for your YES to partner in the journey ahead."
"Giovanni (Gee) is an incredible blend of creativity, vision and execution. He has revolutionized our client's marketing strategy and output without losing touch of the spirit of their missions."
"[The Design Sprint] was a great two days. I loved all the exercises that brought us to nearly completed work. It's exhausting but so invigorating. I appreciate the passion and sincerity you all bring to our work."
revenue influenced directly by my work
new donors acquired in 2025
creative briefs written in 2025
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